Dean Norris

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Dean Norris

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PARTNERSHIPS Marketing Creative Strategy Production

PARTNERSHIPS Marketing Creative Strategy Production PARTNERSHIPS Marketing Creative Strategy Production PARTNERSHIPS Marketing Creative Strategy Production

dean@deancnorris.com

310-251-5566

PARTNERSHIPS Marketing Creative Strategy Production

PARTNERSHIPS Marketing Creative Strategy Production PARTNERSHIPS Marketing Creative Strategy Production PARTNERSHIPS Marketing Creative Strategy Production

dean@deancnorris.com

310-251-5566

WORK

MARKETING CONTENT - EMPIRE CREATOR, ACTOR ROUNDTABLE

Part 1 of 4

"Inside Empire" was a 30 minute program where Co-Creators Lee Daniels and Danny Strong, Film and Television Producer Brian Grazer,  Showrunner and Executive Ilene Chaiken, and Oscar nominated actors Terrence Howard and Taraji P. Henson came together for an afternoon of discussion centered around the Fox drama series Empire.  Moderated by Elvis Mitchell from KCRW’s “The Treatment,” the conversations peeled back the layers of the glamorous, dangerous, and powerful world of  hip-hop, where fashion, diversity, and self-expression play a big role.  The combination of all of these noteworthy Hollywood talents allowed for a unique insiders perspective on what would become a hit series. 

Part 2 of 4

Part 3 of 4

MARKETING CONTENT - EMPIRE: MAKER SERIES

SHOWRUNNER - ILENE CHAIKE

  A four-part online series documenting the craftsmanship and passion of the talented team of actors, writers, singers, and production personnel who bring network television’s most iconic primetime drama to life. Turns out, where you come from helps shape where you’re going. 

MUSIC PRODUCER - RODNEY JERKINS

SONG - "HEART OF STONE"

SPONSOR CONTENT

SNICKERS - WWE

MIKE'S HARDER LEMONADE - WWE

SPONSOR CONTENT - GOTHAM/FORD PARTNERSHIP - A CITY GONE MAD

SIRENS CLUB

A documentary crew, covering the rise of crime in Gotham, scores what they believe to be an exclusive interview with former members of The Maniax, Tabitha Galavan and Barbara Kean. Over the course of the series, the audience discovers that Tabitha and Barbara are using the crew to their advantage in order to learn more about the mysterious Court of Owls.

The 2017 Ford Escape stars as the documentary crew’s vehicle, helping them to chase down leads and coordinate their investigation, eventually finding its way into the hands of Barbara and Tabitha.

THE INTERVIEW

MOMMY'S HOME

SPONSOR CONTENT - lethal weapon/Microsoft partnership

Television viewers are becoming increasingly disengaged with commercial airtime, resulting in reduced ratings and missed opportunity for brands.


Microsoft partnered with FOX and Lethal Weapon to flip the script on TV partnerships, blurring the lines between programming and commercial time.

  The Surface Pro 4 was authentically weaved into the fabric of the show through placements and integrations building up a story over-time.


Then, in a first to market, the story was stretched into commercial minutes giving fans more of their favorite characters.  

The ad pulled from the story within the episode to ensure seamless integration for fans who could further immerse themselves into the crime under investigation, and explore the evidence alongside the show’s pathologist. 


Fans were even treated to a sub-plot of the blossoming relationship between Scorsese and Detective Sonya Bailey. 

SPONSOR INTEGRATION

SAMSUNG - 911

WARNER BROS SCOOB - MASKED SINGER

SPONSOR CONTENT - STAR/honda Partnership - MAKING A DREAM

RAW TALENT 1 of 6

 A six-part online series documenting Jude Demorest, Brittany O’Grady, and Ryan Destiny's journey to stardom as they go from newcomers on 

Lee Daniel’s Fox show Star  to nationally, and perhaps globally, recognizable names. 

THE MUSIC 2 of 6

SEASON FINALE 6 of 6

SPONSOR CONTENT

MICROSOFT - LEGO BRICK TIPS SERIES

COVER GIRL - EMPIRE LOOK SERIES

SPONSOR CONTENT - GOTHAM/ford partnership - GOTHAM REVEALED

FISH - WARDROBE AND STUNTS

Fox partnered with Ford to produce a series of three content pieces giving fans an inside look at the production of Gotham.  Robin Lord Taylor invites the audience to follow him from department to department, revealing special clues related to the following weeks episode along the way.  

OSWALD - LIGHTING AND PROPS

GOTHAM - VFX

SPONSOR CONTENT

T-MOBILE - GLEE PS OPEN

PEPSI - EMPIRE STUDIO SESSIONS

SPONSOR CONTENT - Fox/Ford warriors in pink partnership

Two Warriors in Pink "Models of Courage" plan a girl’s weekend away to celebrate their  survivorship. But what the friends doesn’t know is that they will actually be visiting the set of their favorite prime time Fox series! 

The BFFs take a road trip in a Ford Escape adorned in Warriors in Pink decals and arrive on the set to find an entire welcoming committee made up of the show’s actors decked out in Warriors in Pink apparel. 

SPONSOR CONTENT - PITCH/KOHL'S PARTNERSHIP - THE PHENOMENON

“Following the Phenomenon” - :30 Interstitial

     

OBJECTIVE:  FOX partnered with Kohl’s through dynamic storytelling that features characters from “Pitch” in bonus storylines that spotlight the Kohl’s brand and in-store merchandise. Through creative integration, FOX  incorporated Kohl’s Active and Wellness campaign through action and dialogue in order to convey the values of living a balanced and healthy lifestyle. 

CREATIVE:  The minute Ginny Baker stepped on the mound as a starting pitcher for the San Diego Padres the world’s eye began watching her every move, but even the 24/7 Media can’t document Ginny’s every step. Well, that’s about to change. With cellphone in hand, Eliot, Ginny’s social media coordinator, will have exclusive access to capture Ginny outside of the spotlight. Eliot’s footage shot docu-style (by himself) with the images flipping from selfie mode (Eliot speaking to camera) to shooing his subject (Ginny speaking to camera). 

"FanQuestions" :15

"Get into Shape" :15

MISCELLANEOUS PROMO AND TRILERS

PRODIGAL SON - RED BAND TRILER

GOTHAM - NO MAN'S LAND TRAILER

911 - BEHIND THE TSUNAMI

EMPIRE - LUCIOUS AND COOKIE LOVE STORY

SUPER BOWL - CROSS PROMO

SUPER BOWL - LEGO MASTERS

FOX UPFRONT CLOSING SPOT

MASKED SINGER/SCOOB MOVIE PROMO

MISCELLANEOUS CONTENT SERIES EXAMPLES

CRAFTING ORVILLE SERIES

THE RESIDENT "TURE STORY" SERIES

LETHAL ACCESS SERIES

BREAKFAST WITH BONES SERIES

upfront docu series - NOTHING MOVES CULTURE LIKE TV

UPFRONT OPEN

 During the 2013 Upfront, FOX presented a series of docu-style interstitials, featuring the network's most valued resource: talent (actors/writers/producers/directors) from all genres (comedy, drama, unscripted). They conveyed thoughtful commentary on media topics ranging from the current entertainment climate to consumer behavior, hinting at how technology had changed the way storytellers communicate with fans.   

DRAMA

 Talent told stories about their relationships with fans, and the many ways they communicate with them. The audience heard how fan feedback affects the way talent create and perform storylines, and more specifically, how it affects the ongoing lives of their characters.    

COMEDY

  

The spots focused on how television can unite a fan base more effectively than any other medium, showing the audience how technology can spark and mobilize communication between viewers and tastemakers and giving fans real-time access to actors, writers and producers.

Dean Norris

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